Module 1: Storytelling Skills and Competences

Module Description:
The aim of the Storytelling module is to provide basic knowledge related to storytelling, narrative communication and its relevance for business, with a special focus on migrant entrepreneurs.
This module aims to equip the learners with the adequate skills and tools in order to be able to communicate and interact with audiences using a narrative approach (stories).

To achieve those aims, this module covers the following topics:

  • Topic 1 – General introduction to Storytelling
  • Topic 2 – Use Canvas for Storytelling
  • Topic 3 – Where to find a good story
  • Topic 4 – Storyboard your story
  • Topic 5 – How to channel your story

Storytelling is a crucial competence for improving audience engagement and communication skills in migrant entrepreneurs.

Through storytelling skills they will be able to better communicate their business and lessons learned as a way to disseminate migrants entrepreneurship and social integration through emulation.

The following points will be discussed:

  • Storytelling as Buzzword
  • Storytelling definition
  • Why is storytelling important?
  • Why is storytelling important for migrant entrepreneurs?

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Enrolled: 15 students
Lectures: 17
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